UQ baby | UQ LIFE

The epidermis of baby’s skin is thin, and it is only around 50% of adult’s skin. It is very delicate and can be hurt even by a little friction. As the baby’s skin contains less lipids which functions as the barrier, it is easy to dry up and the keratin of the skin surface is easy to be distracted. Due to the immature skin structure, baby’s skin is not only easier to dry up than adult’s skin, but also less resistant to bacteria and stimuli that may cause itching, irritations and allergic reactions. According to medical research data, appropriate skin care since newborn age may help to maintain your baby’s skin barrier and prevent skin problems such as onset, atopy etc. in the future.

Natural ingredients based mild formula for the delicate skin of baby and vulnerable skin of mother.
Formulated with natural extracts which are highly moisturizing that help to calm and prevent skin problems such as roughness, inflammation and irritation.
Simple and natural moisture formula not only for baby but mother as well.
Container made in Japan with pump and one-touch cap which is easy to use even one hand.

The water

UQ baby skin care series is incorporated with spring water from Shirakawa water source of Kumamoto, which is famous as one of the Selected 100 Exquisite and Well-Conserved Waters in Japan. The spring water of Shirakawa is filled with earthy minerals that improve the skin penetration of moisture and help to strengthen our skin cells.

The relationship of water and cosmetic

Purified, deep ocean and spring water are main options for cosmetic formulators.

Purified water is mechanically filtered or processed and generally used in chemical experiments, cosmetics and personal care products. The skin penetration level of purified water is high compare to tap water as the impurities have been removed. However, it contains no minerals or nutrients.

Deep ocean water is the water from a depth of over 200m, which contains rich minerals as the sunlight cannot reach. It has been utilized in cosmetic products for its moisturizing effects and to improve the barrier function of skin.

How about mountain spring water?
Spring water is pure and rich in minerals as it has been filtered naturally and has dissolved the mineral contents in the rocks it flows over. The water particles of spring water as well are said to be 1/2 or 1/3 smaller than purified water. Hence, spring water often has higher skin penetration level and moisturizing effect than purified water thanks to the abundance of minerals.

The relationship of water and human body

The percentage of water in adult ranges from 60-65%.The percentage of water in infants is much higher,typically around 75-80%. We can live without food for a few weeks or so but not without water. Hence, water is essential for life and in order to stay alive we must stay hydrate both inside and out.

The commitment to natural based gentle formula To improve the moisturizing effect

Conditioning
Lavender flower extract

Antibacterial, anti-inflammatory and astringent effect.
Contain tannin, linalool, limonene which suppress or kill bacteria, tighten pores to regulate excess secretion of
sweat and sebum.

Nourishing
Aloe vera leaf extract

A multipurpose extract contains more than 200 active ingredients. For example, components such as jelly like polysaccharides, vitamin A, minerals, aloetin with antibacterial effects, aloe emodin which improves stomach action are all comprised in aloe vera leaf extract to help to enhance the health and skin condition.

Absorption
Adlay seed extract

Aids in delivering antioxidants and moisture to the skin. The components of the extract as well function to activate the cell metabolism and enhance the turnover of cells to brighten skin.

A mild additive-free formula perfect for every age.No synthetic surfactant, No colorant, No petrochemical, No fragrance, No antioxidant, No paraben, No alcohol, No phenoxyethanol.